Thursday, October 14, 2010
Thursday, September 23, 2010
Wednesday, September 15, 2010
Marketing Forum
Last August 27, 2010 our class held a Marketing Forum. It was all about "Inception: Branding Ideas to Life". Our speakers were Ms.Jonah De Lumen of Gawad Kalinga and Mr. Anthony Brendan Yu of Jollibee Food Corporation. With the limited time we have, I volunteered for several tasks for me to be efficient, one of which is to assist the students in the Ampitheater. I was also part of the Power 4 of the Registration Team. After the registration I also helped Maritess draw the raffle and prepare the prizes for each of the participants. Before the program, I also assisted Rosalia and Mary Rose in putting ribbons on the forum program pamphlet. And lastly I helped gave freebies after the forum. Its fun working together with my classmates, I felt optimism was in the air on that day. I never will forget that experience. In moments like those, it brings out the best in all.
I have learned how to do branding. Marketing oneself is the greatest and hardest task of all, it involves a lot of time and effort. Ms. Jonah De Lumen discussed her advocacy, Bayan-Anihan, it teaches us to be more socially responsible and how we could help our fellow Filipino. It doesn’t solve but atleast it lessen the problem of hunger in the country. Next was Mr. Anthony Brendan Yu, his topic was all about how we prepare ourselves to be marketed on the corporate world, what preparations and what plan of action we undertake.
I have learned how to do branding. Marketing oneself is the greatest and hardest task of all, it involves a lot of time and effort. Ms. Jonah De Lumen discussed her advocacy, Bayan-Anihan, it teaches us to be more socially responsible and how we could help our fellow Filipino. It doesn’t solve but atleast it lessen the problem of hunger in the country. Next was Mr. Anthony Brendan Yu, his topic was all about how we prepare ourselves to be marketed on the corporate world, what preparations and what plan of action we undertake.
Thursday, September 2, 2010
Learning by Coaching Chapter 1
Defining Marketing for the 21’st Century
Learning by Coaching: Chapter 1
View more presentations from cesalona.
Sunday, August 1, 2010
Isa pa, isa pa, isa pang Chicken Joy
Top Local Brands
For me its Jollibee, its cheaper than the other fastfood chain. Their crew as well is very nice and warm. And who would not know the famous crispylicious and juicylicious chickenjoy!
My first ever blog!
I learned that marketing is just not about making money out of advertising or promotion. It entails a lot of strategy and planning to generate profit and also satisfying customer’s need by adding value to the services and product they offer.
The 3C’s of Marketing is essential in making managerial decision like the Customers, they are not always right because people have different ideas and needs. The second is the Company, doing business for the long term, making profitable decision by meeting the planned targets and the third one is the Competition which is benchmarking, comparing the performance of your company to one’s performance. Having a research on the percentage share of the market.
Marketing is focused on the need, want and demand of its customers. We must take note that people buy because they need it but because they want it. They choose the brand, its quality and price that’s why it is based on their want.
Maslow’s Hierarchy of needs is very ordinal, from the top most part it is Self actualization, for self development and realization. Second is Esteem Needs , it is the person’s self-esteem, and the person’s need for recognition and status. Next is, Social Need, which is the sense of belongingness and love. Fourth is Safety needs, and this security and protection of each and every individual. And last is Physiological needs, this is foremost the need of all being.
Prof. De Ungria also introduced as to a new way of learning which by blogging. It is to show that learning does not only exist in the classroom but by also in the web thru emails, blog and etc. I see it also the best way of communicating because people nowadays find information easily on the internet. It also enhances our technological skills of using different application and tools.
He asked us to create accounts in facebook, blogspot and gmail so that we could post our assignments and projects there. It can be easily seen by other people thus making information available for all.
The 3C’s of Marketing is essential in making managerial decision like the Customers, they are not always right because people have different ideas and needs. The second is the Company, doing business for the long term, making profitable decision by meeting the planned targets and the third one is the Competition which is benchmarking, comparing the performance of your company to one’s performance. Having a research on the percentage share of the market.
Marketing is focused on the need, want and demand of its customers. We must take note that people buy because they need it but because they want it. They choose the brand, its quality and price that’s why it is based on their want.
Maslow’s Hierarchy of needs is very ordinal, from the top most part it is Self actualization, for self development and realization. Second is Esteem Needs , it is the person’s self-esteem, and the person’s need for recognition and status. Next is, Social Need, which is the sense of belongingness and love. Fourth is Safety needs, and this security and protection of each and every individual. And last is Physiological needs, this is foremost the need of all being.
Prof. De Ungria also introduced as to a new way of learning which by blogging. It is to show that learning does not only exist in the classroom but by also in the web thru emails, blog and etc. I see it also the best way of communicating because people nowadays find information easily on the internet. It also enhances our technological skills of using different application and tools.
He asked us to create accounts in facebook, blogspot and gmail so that we could post our assignments and projects there. It can be easily seen by other people thus making information available for all.
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